From White Flannels to Modern Performance Wear
Tennis fashion has come a long way since the sport’s inception in the late 19th century. What started as a strict dress code of white flannels and long skirts has evolved into a dynamic blend of style and performance. Let’s take a journey through the decades to explore how tennis fashion has transformed—and how it reflects the changing times.

The Early Days: Strict Elegance
In the late 1800s and early 1900s, tennis was a sport for the elite, and the fashion reflected that. Players wore formal, restrictive clothing:
Men: Long-sleeved shirts, trousers, and ties, often made of heavy wool.
Women: Full-length dresses with corsets, petticoats, and hats.
The all-white dress code was introduced to hide sweat stains, as tennis was considered a genteel sport. While elegant, these outfits were far from practical for intense physical activity.
The 1920s-1930s: A Shift Toward Comfort
As tennis became more popular, players began to prioritize comfort and mobility. French tennis star Suzanne Lenglen revolutionized women’s tennis fashion in the 1920s by wearing shorter skirts, sleeveless tops, and a headband. This bold move challenged societal norms and paved the way for more functional designs.
Men’s fashion also saw changes, with shorter sleeves and lighter fabrics becoming more common.
The 1960s-1970s: Color and Individuality
The 1960s and 1970s brought a wave of color and individuality to tennis fashion. Players like Billie Jean King and Arthur Ashe embraced bold designs and brighter colors, breaking away from the traditional all-white attire.
Women: Short skirts and dresses with vibrant patterns became popular.
Men: Polo shirts and shorts in colors like blue, red, and yellow started to appear.
This era also saw the introduction of synthetic fabrics like polyester, which were more durable and easier to care for.
The 1980s-1990s: The Rise of Sportswear Brands
The 1980s and 1990s marked the rise of sportswear brands like Nike, Adidas, and Fila, which began to dominate tennis fashion. Players like Andre Agassi and Serena Williams became style icons, pushing boundaries with their bold choices:
Andre Agassi: Known for his neon colors, denim shorts, and long hair, Agassi brought a rebellious edge to tennis fashion.
Serena Williams: Serena’s catsuits, tutus, and bold patterns made headlines and redefined what tennis fashion could be.
This era also saw advancements in fabric technology, with moisture-wicking and breathable materials becoming standard.
The 2000s-Present: Performance Meets Style
Today, tennis fashion is a perfect blend of style and performance. Modern players like Roger Federer, Rafael Nadal, and Naomi Osaka wear outfits designed to enhance their game while making a fashion statement. Key trends include:
Technical Fabrics: Lightweight, breathable, and moisture-wicking materials that keep players cool and dry.
Sleek Designs: Tailored fits, bold colors, and innovative patterns that reflect players’ personalities.
Sustainability: Brands are increasingly using recycled materials and eco-friendly production methods.
The Future of Tennis Fashion
As technology and fashion continue to evolve, tennis attire will likely become even more advanced and personalized. From smart fabrics that monitor performance to customizable designs, the future of tennis fashion is bright—and stylish.
Final Thoughts
Tennis fashion has always been more than just clothing—it’s a reflection of the sport’s history, culture, and evolution. From the strict elegance of the early days to the bold, performance-driven designs of today, tennis attire tells a story of innovation, individuality, and progress.
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